Applying a truly circular panel is still unprecedented in the fully automatic coffee market. The smell and texture, coming from the coffee residue in the bio-plastic, gives an absolutely ecological character to the entire machine. The product is not only sustainable, but also 'tells' the story about circularity to the end user. The three-dimensional, organic pattern establishes a link with nature, as it is reminiscent of tree bark or lawns. The way in which logos, which allow the customer to personalize the product, can be engraved or branded in the panel contribute to the environmentally friendly character. These design choices keep the panel industrially compostable. The V'Eco underlines the drive of de Jong DUKE and Scope design to develop sustainable solutions.